Stop Blaming Tools for Leadership Gaps (CRM)

This! This [new gadget]! It will fix me! It will fix us! 🤩

It’s tempting to think a shiny new tool, like a CRM system, will fix everything in your business life.

But here’s the hard truth: *most of the time* the tool isn't the problem OR the solution—it’s the lack of clear leadership.

Oof! Hard to hear, eh? Well... I wish I wasn't cursed with this knowledge either!

The fact of the matter is that "bad" systems are usually the product of confusion. Confusion, in business, is another word for unclear leadership.

Listen, I know I’m not handing you a solution.

But consider this:
- A tool can’t define your goals. 🥅
- It can’t inspire accountability. 🤝
- It won’t fix broken processes. ⛓️‍💥

But what a tool WILL do is shine a spotlight 🔦 on the gaps you’re already struggling with. So fix the gaps before you stand up the tool! 🛠️

I don't want to see another company sobbing around the broken Jenga heap of a CRM or process automation *ever again*.

So I give this cursed knowledge to you, and remember:

- Awareness beats throwing money at tools every time.

If this hits home, message me. If you've attempted a CRM or automation rollout that *technically* worked but failed to catch on - LET'S TALK.

If you just want to sort some isht out before you take a big step, I'm here for that, too!

We at Tectonic and VIA Studio, and I, therein, have set up systems that didn't catch on (oops!). We own that, we learned from that.

From that "learned experience" - we have coached many a leader in how to think about their big hairy problems and address their gaps.

And THEN (and only then) we spec'd, design'd, develop'd and roll'd out successful tools for them. They are all billionaires now*.

But first... Step One is knowing, and now you know. You know?

Cheers,
Ben

* ok, not all. maybe one.

When you're ready to build out that CRM, we're here for you.