How To Build A Brand That Has Nothing To Do With Your Logo

https://www.youtube.com/watch?v=GGLV5RcuE9c

I was thrilled to appear on the Play Big Faster Podcast with host Scherrie L. Prince, attorney and asset protection coach, delivers concrete business-building strategies without the fluff.

⏱️ In this episode, Scherrie and Jason discuss:

• How to build a brand that attracts the right clients and grows your business
• Why your brand has nothing to do with your logo and everything to do with perception
• Jason Clark's Brand and Marketing Pyramid framework for building a brand from scratch
• What the Cracker Barrel rebrand disaster teaches entrepreneurs about timeless brand identity
• The 7-step brand strategy process that builds a profitable brand without guesswork
• How to build a personal brand by identifying your ideal audience using personas
• The Semantic Differential tool that gets your entire team aligned on brand personality
• How the Kentucky Performing Arts "Moments of Impact" brand concept turned abstract ideas into magnetic messaging
• The first thing every entrepreneur should do this weekend to start building a strong brand
• Why social media follower counts are worthless and what brand metrics actually move the needle